Based from Wikipedia, Typography is performed by typesetters, compositors, typographers, graphic designers, art directors, comic book artists, graffiti artists, and clerical workers. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users.
There are a few types of typography which we can create as an artwork or advertisements purposes.
typography to emphasize on words
typographic for simple text face portrait.